This week I attended the annual Sherwin Williams COLORMIX event at International Market Square here in Minneapolis.  As with every year, their marketing director, Jackie Jordan, was inspiring and full of great information.

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This year there were 4 “themes” and the twist was their use of models to portray each palette. They even hired local models to be at the event and “bring it to life” (LOVED that!)

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Sherwin Williams 2016 Color Forecast

Here is a brief summary from the Sherwin Williams website:

NOUVEAU NARRATIVE ~ Our new industrial evolution may be small batch and grassroots, but it’s built to last.

TRAJECTORY ~ Technology’s pace has us living in a constant state of wonder. The boundaries between art, science, and commerce continue to blur.

PURA VIDA ~ The elements that remind us to live well, be well, and stay well are vital to creating spaces to unplug.

MAS AMOR POR FAVOR ~ Meaningful change begins locally. Driven by social engagements as much as social media, we’re coming together to rediscover the pleasures of intimate gatherings.

Each week this month, I will expand on each theme and explore how I might use them in future projects. In the meantime, take a look at their Behind the Scenes video above!

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