This week I attended the annual Sherwin Williams COLORMIX event at International Market Square here in Minneapolis. As with every year, their marketing director, Jackie Jordan, was inspiring and full of great information.
This year there were 4 “themes” and the twist was their use of models to portray each palette. They even hired local models to be at the event and “bring it to life” (LOVED that!)
Here is a brief summary from the Sherwin Williams website:
NOUVEAU NARRATIVE ~ Our new industrial evolution may be small batch and grassroots, but it’s built to last.
TRAJECTORY ~ Technology’s pace has us living in a constant state of wonder. The boundaries between art, science, and commerce continue to blur.
PURA VIDA ~ The elements that remind us to live well, be well, and stay well are vital to creating spaces to unplug.
MAS AMOR POR FAVOR ~ Meaningful change begins locally. Driven by social engagements as much as social media, we’re coming together to rediscover the pleasures of intimate gatherings.
Each week this month, I will expand on each theme and explore how I might use them in future projects. In the meantime, take a look at their Behind the Scenes video above!